When it comes to storefront signage, few options deliver as much impact as channel letters. These three-dimensional signs with internal illumination are among the most popular for retail, restaurants, offices, and medical clinics in Scottsdale. At Arizona Custom Signworks, we design and install channel letters tailored to your brand and location—helping you stand out day and night.

There are several types of channel letters, each offering unique benefits. The most common options include front-lit, back-lit (also known as halo-lit), and raceway-mounted options. Let’s explore what makes each style distinctive and how to choose the right fit for your business.

Front-Lit Channel Letters

Front-lit letters are the most widely used type of channel letter signage. In this design, LEDs are installed inside each letter, projecting bright, even illumination through the acrylic face.

Benefits of Front-Lit Channel Letters:

  • Maximum visibility day and night
  • Wide range of colors and finishes for customization
  • Crisp, professional look that reinforces brand recognition
  • Highly effective for high-traffic locations such as restaurants, retail shops, and shopping centers

Front-lit letters are ideal for businesses that want bold, clear signage visible from a distance.

Back-Lit (Halo-Lit) Channel Letters

Back-lit, or halo-lit, channel letters create a softer, more refined effect. Instead of lighting through the front face, LEDs are positioned behind the letters. When illuminated, the light spills onto the wall surface, creating a glowing “halo” around each letter.

Benefits of Back-Lit Channel Letters:

  • Elegant, high-end appearance
  • Subtle illumination that’s eye-catching without being overpowering
  • Great for professional offices, hotels, and upscale retail
  • Works well when mounted on smooth wall surfaces for a consistent light spread

Back-lit letters are often chosen for businesses looking to project sophistication and class while still maintaining nighttime visibility.

Raceway-Mounted Channel Letters

Raceway-mounted channel letters are installed on a narrow metal box—called a raceway—that houses the electrical components and wiring. Instead of drilling into the building for each letter, the letters are attached to the raceway, which is then mounted as a single unit.

Benefits of Raceway-Mounted Channel Letters:

  • Easier and faster installation
  • Minimizes wall penetrations, preserving building façade integrity
  • Electrical components are neatly housed for easier maintenance
  • Can be painted to blend with the building for a clean look

Raceway-mounted channel letters are beneficial for leased spaces or properties with strict signage requirements. They provide flexibility and protect the structure while still giving tenants the visibility they need.

Why Channel Letters Work

Channel letters combine form and function—they showcase your brand name in bold, dimensional style while providing reliable illumination. Whether you choose front-lit for bold impact, back-lit for elegance, or raceway-mounted for convenience, these signs increase visibility and reinforce professionalism.

Arizona Custom Signworks: Your Channel Letter Experts

We provide complete channel letter solutions for Scottsdale businesses, including:

  • Consultation and design to match your brand identity
  • Fabrication with durable, weather-resistant materials
  • Professional installation that meets local permitting and code requirements
  • Maintenance and repair services to keep signs shining bright

Light Up Your Scottsdale Business

Channel letters are more than signage—they’re a statement. At Arizona Custom Signworks, we’ll help you select the right type—front-lit, back-lit, or raceway-mounted—to maximize visibility and make a lasting impression.

Contact us today to schedule a consultation and discover how custom channel letters will elevate your Scottsdale business.

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