Sidewalk Signs are a great, versatile way to reach out to foot traffic in front of your business. They usually come in the form of A-frame signs which are sturdy and can be transported to special events if needed. These are great for attracting foot traffic near your establishment and are low to the ground where most pedestrians are looking when walking.
Another popular option is chalkboard signs (which can also be A-frame signs) and are great for cafes or restaurants that need easily updatable signage to advertise sales, daily specials, or even seasonal messages.
Lastly, illuminated LED sidewalk signs are highly visible, day or night, and instantly updateable with an app or computer, which is great for quick sales, daily specials, and so on.
These types of signs are an effective, portable, and affordable way to increase foot traffic and communicate with potential customers, especially in areas where there are lots of passersby whose attention and business you want to get. If there are a lot of options around your business, it’s imperative you grab their attention right away. In short, they’re a great way to enhance your business’s visibility.
Why do they work? A large percentage of purchases in any large store are from impulse buying. In areas where there is a lot of foot traffic and a lot of small shops like sidewalk signs can draw impulse buyers into your shop when they might otherwise pass you by. An eye-catching sign design can generate curiosity and invite potential customers to come explore what your business has to offer, giving you an edge over the competition.
Think of it this way, in today’s ecommerce market, shopping on foot and in person is more of an experience than a necessity. You need to give people a reason to think they’ll enjoy the “experience” of going into your establishment. Make it memorable and you could get some repeat business out of it as well as some ‘word-of-mouth’ referrals, not to mention the extra exposure if people share their experience on social media. All because you invested in a great sidewalk sign.
No matter the kind of business you’re running sidewalk signs can be used to promote sales, events, daily specials, or what have you.
One organization that will benefit from a great sidewalk sign is the Fur The Paws Foundation out of Temple Arizona. Thanks to the generosity of Arizona Custom Signworks. These wonderful people help find new homes for rescue dogs. They were looking for a sidewalk sign to promote Fur The Paws at special events and Arizona Custom Signworks delivered.
Michelle R. from Fur The Paws had this to say:
“Arizona Custom Signworks donated this sign to our Fur The Paws foundation and we are very thankful for their support. This sidewalk sign is exactly what we needed to promote our foundation during events. I emailed the logo to Arizona Custom Signworks, they created the sign and delivered it to us right away. Fur the Paws thanks Arizona Custom Signworks!”
Michelle R.
Fur the Paws
If you would like to find out more about Fur The Paws, or how you can help these adorable homeless puppers, contact furthepawsinc@gmail.com