If you own a retail business in Chandler, AZ, you’ll need great storefront signage to stand out from the competition. Boutiques, gift shops, retail stores, and more will all benefit from well-designed custom-made signs. Arizona Custom Signworks is a local company specializing in designing eye-catching high-visibility signs for any establishment which will help bring in new customers and enhance your company’s brand recognition in the community.
Custom signs matter because no two businesses are the same. A lot of things need to be taken into consideration to optimize your sign design and get the highest return on investment.
Your business’s sign is often your first chance to make a first impression. It should promote your company’s brand and identity before potential customers even walk through the door.
If your business is in an area with a lot of foot traffic, your signage should be designed to get attention and entice passersby to check out your establishment. Increased foot traffic results in increased sales and a higher profit margin.
If your business is near roads with a lot of traffic, your signage should be placed to provide maximum visibility to passing vehicles and be designed to convey all the right information. Passing drivers should be able to tell who you are and what you do in a way which creates interest in your business, all at a glance.
If you’re not in well lit area, your sign should incorporate some kind of lighting to improve visibility at night.
If possible, your sign should incorporate business hours, promotional offers, and so on, but not at the cost of being too busy. Sometimes this can be done by incorporating an instantly updatable LED message board.
There are several options to choose from for your custom signage. Channel letter signs are one of the most popular types. These are three dimensional letters able to be made in a variety of materials and designs to better reflect your business’s aesthetic. They may be front-lit, back-lit, or a combination of the two. They also come in an open-faced option with visible neon or LED lighting for a more retro vintage look.
A sleek, professional option for well-lit areas are dimensional letter signs. These have raised letters for depth and are made from durable materials in any size, color, and finish you wish.
You might choose a lightbox sign which consists of an illuminated panel made with custom graphics of your choice and illuminated from within for nighttime visibility. These are usually used for shopping centers, restaurants, and retail stores.
Businesses with large windows can maximize their signage with window graphics or vinyl lettering. This an affordable and easily updatable way to display your store’s brand or display promotional information as well as seasonal displays.
For locations where the store front is parallel to the flow of foot or vehicle traffic, a blade sign would be perfect. These signs project out from the front of the establishment at a ninety-degree angle for more easy viewing from the potential customers going by. They come in illuminated versions as well as a variety of shapes and materials.
Chandler, AZ is such a sunny area, you might consider a canopy or awning sign. These can be printed with the lettering and logos of your choice allowing you to provide some much-needed shade while advertising your establishment.
Chandler, AZ business owners rely on great signage to bring in customers and stand out from the crowd. A local company like Arizona Custom Signworks has the local experience to design the perfect eye-catching sign and easily get you through the permitting and installation process.