In any establishment, especially in large maze-like spaces like office buildings, hospitals, or hotels, directional signs are necessary for helping visitors, customers, and even employees find their way around. In Chandler, AZ, local sign company Arizona Custom Signworks will analyze your workspace and help design custom directional signs to meet this need while enhancing your brand and improving the overall customer experience.
Well-placed directional signs are a multi-function investment which reduces confusion, improves the flow of traffic, and creates a more enjoyable experience for your customers, helping to increase repeat business and word of mouth referrals.
Custom designed directional signs may include brand elements like colors, logos, fonts, and more. This maintains consistency throughout your establishment while strengthening your brand and professional image.
Directional signage comes in different types for different needs. One of the most common types are interior directional signs which direct visitors to exits, stairs, elevators, restrooms, offices, and so on. These are especially important in large complex buildings.
Exterior directional signs are used to direct traffic within parking lots and direct foot traffic toward entrances, pathways, ticket windows, and so on.
Another type is the wayfinding signs in large places like shopping centers, stadiums, and airports. These provide maps and navigational guidance to help people find their way.
For special events like festivals, fairs, concerts, and trade shows there are temporary event directional signs which can be easily put up and taken down to be stored until the next event.
Federal regulations like the Americans with Disabilities Act (ADA) mandate the installation of signs including tactile lettering, Braille translations, and high-contrast colors so people with visual impairments will more easily find their way around. Other ADA signs are signs marking wheelchair ramps, accessible restrooms, and automatic door openers.
While many of these signs look pretty much the same wherever you go, custom directional signs may be customized to match your business brand’s colors and fonts while meeting your directional signage needs. Different materials are available to compliment your aesthetic as well such as wood, acrylic, steel, and aluminum.
For more customization options, consider reflective coatings, dimensional lettering, or LED lighting. They can also be printed with high resolution graphics for a more professional appearance.
When selecting the right company to partner with for your directional signage needs, a local company will be your best bet. They have knowledge of the local and federal regulations which will determine the placement of some of your signs. This will help keep you legal and possibly avoid costly fines. For exterior signs, they’ll know which materials will best stand up to the harsh Arizona climate, ensuring you get years of use out of your signage, prolonging your return on investment.
Custom directional signs may be what sets you apart from your competition while enhancing your customer experience and improving navigation around your establishment. Arizona Custom Signworks is a local sign company with a depth of knowledge and experience when it comes to al types of signs and will work with you to design the perfect signage for your business.